Meet Sebastian - AI & DIGITAL TRANSFORMATION expert
FOUNDER & MANAGING PARTNER, Sebastian KRAFT CONSULTING
Sebastian is an AI, e-commerce and digital transformation leader with 25+ years’ experience helping beauty brands scale online.
He launched L’Oréal’s first European e-commerce platform in 2001 and now helps challenger and legacy brands turn AI strategy into execution — improving internal workflows, reducing costs, and building content, discovery and e-commerce systems that drive growth.
“Most brands are sitting on an AI opportunity they cannot see yet. My job is to make it visible — and then build it with them.“
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- AI strategy and implementation
- Generative Engine Optimisation (GEO)
- Content at scale
- E-commerce and omnichannel growth
- CRM, retention and automation
- Building your tech stack
- Marketing and sales optimisation
- Cost-effective digital transformation
