Meet Christine - GLOBAL BEAUTY COMMERCIAL LEADER

Christine Cassidy

Founder, Ginger Girl Consultancy, FORMER GM, E.L.F. BEAUTY, KENDO & ESTÉE LAUDER

ABOUT ME

Christine is a commercial leader with 20+ years scaling beauty brands from mass to luxury. She has held GM and VP roles at e.l.f. Beauty, Kendo Brands, Shiseido Group and Estée Lauder Companies, leading multi‑market expansion and delivering strong P&L performance across Europe, the Middle East, and Asia.

Through Ginger Girl Consultancy Ltd, she helps founders and brands ready to scale globally — sharpening strategy, strengthening operating models, and unlocking the financial levers that drive sustainable growth.

“My advice is always grounded in real experience — from store floors to boardrooms. If you’re building internationally or scaling fast, I’ll help you sense-check your strategy and sharpen your thinking.“

100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.

what to expect: 15-minute session - ask three or more questions

Christine can help with the following topics

  • Scaling brands globally (mass → luxury)
  • Strategic + financial decision‑making
  • Growth levers & commercial clarity
  • Fractional MD/GM support
  • Market expansion & operating models
  • Team building
  • & much more!

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