Meet Ekaterina - luxury Beauty Digital Strategist
Digital Director, PhD L’Oréal Luxe UK&I
With 14 years of experience in digital innovation, Ekaterina has built and scaled e-distribution channels, driving growth for both luxury and mass-market beauty brands. Her expertise spans omnichannel consumer strategy and high-impact business transformation — growing teams from 20 to 100 and delivering significant market share gains.
She’s passionate about AI’s potential to transform industries and is currently pursuing an MBA at Imperial College London.
“I’m driven by the challenge of scaling what works — and helping brands stay human while going digital.“
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- Digital marketing
- Media
- Advocacy & influence
- D2C
- E-commerce
- Team management
- Cultural change
- Learning
- AI in marketing
- CRM & loyalty
- Consumer centricity
- & much more!
