Meet Christine - VP GM, GLOBAL BEAUTY brand
VP GM, International at e.l.f. Beauty
Christine Cassidy is VP GM, International at e.l.f. Beauty, with over 20 years of experience scaling global beauty brands. She’s held senior roles at Estée Lauder, Bare Escentuals, and Kendo, where she led major market entries for brands like Fenty and Marc Jacobs Beauty.
Known for building high-performing teams and delivering commercial growth, Christine brings sharp strategic insight to founders navigating international expansion, organisational structure, and the realities of scaling fast.
“My advice is always grounded in real experience — from store floors to boardrooms. If you’re building internationally or scaling fast, I’ll help you sense-check your strategy and sharpen your thinking.“
100% of net proceeds from our time together will go to support the non-profit mission of 100 Allies.
- Scaling global brands
- Brand positioning & storytelling
- Marketing & comms
- Strategic growth & market expansion
- Team development & leadership
- Navigating global consumer markets
- Scaling DTC + Retail Channels
- & much more!
